Bio:Express your business' story.
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Will the real Will Smiths please stand up? “We couldn't get Will Smith to Australia... so instead we recruited the best 'Will Smiths' of Australia to promote Bright in his place,” says We Are Social's (@wearesocialau) managing director Suzie Shaw. The Fresh Prince loved the idea, and so did the people of the Webbys. “To us the key to engaging people (on social media and beyond) is understanding who they are, what they care about, and how they interact. It's this deep understanding of the audience that allows us to come up with ideas that bring people in, spark conversation, drive action and even impact culture.” 📷 by @wearesocialau @netflix #igbusinessspotlight #webbys
“We bring technology and design together under a single roof,” says Work & Co's (@workandco) design director Dever Thomas. Their Webby winning site for premium cycling apparel brand Rapha (@rapha) is built for loyalists road warriors and newcomers to the sport. “Our strategy was crafting an e-commerce and content hub in one...designed to educate riders as they shop,” says the site's design director James Ayres. Work & Co curates its Instagram to show their nearly 200 products they've shipped to date as well as inspiration—books, travel and architecture. “We enjoy sharing those projects once they are live with the community, and showcasing tech or design details.” 📷 by @workandco @neekmason #igbusinessspotlight #webbys
Telling stories outside the box. The Webby winning series 60 Second Docs (@60SecDocs) takes a look into the world's most interesting and unusual characters. Optimized for Instagram, the series's perfect length captures audiences attention instantly and provides a substantive story that drives further conversation. “Utilizing new formats and features on Instagram can make a huge impact,” says the series' spokesperson. “We started releasing episodes in the IGTV format 9 months ago, and since then have garnered over 116M video views on IGTV alone, with our page also up 181% in followers growth. Mastering vertical formats are important to connecting with a mobile audience.” 📷 by @60secdocs #igbusinessspotlight #webbys
Doing it for the culture. 🌎 BASIC® (@basicagency) builds culturally impactful experiences for the world’s most tenacious brands. "Our calling card is perspective. Both outside and within our walls, culture influences our work and how we see the world,” says founder and CEO Matt Faulk. For BASIC®, Instagram is a tool for connection and expression. Each post feels spontaneous yet intentional with an emphasis on taste and aesthetic. “We keep things relevant while, at the same time, bringing people into our world.” Just shy of 100 people, the modest agency used Instagram to campaign for votes at the 23rd Webby Awards, where it won 3 trophies and was a finalist for Agency of the Year. 📷 by @basicagency #igbusinessspotlight #webbys
We're thrilled to be honoring the best of the internet with @thewebbyawards. 🌐 From the red carpet to backstage, catch our stories later today for a behind the scenes look at the event. Pro tip: Tap and follow #Webbys for all the best moments from the 23rd Annual Webby Awards as they happen.
Blossoming business. 👩🎨 💐Artist Becky Starsmore (@beckystarsmore) is an open art book. “I think of my page as a place to share my techniques and design process with other artists who want to learn,” she says. Her growth and transition from hobby to business came organically, both as an unexpected surprise and wonderful opportunity. “The Instagram art community is amazingly supportive, and they are always happy to see others succeed and help each other grow. I think it’s important that I do my bit for this process, as I know the support of others has played a big part in the growth of my own account.” 📷 by @beckystarsmore #happymothersday
Last week at F8 we shared some exciting new announcements about Instagram, including the launch of our donation sticker in the US. You can now raise money for a nonprofit you work with or care about directly through Instagram Stories. Create a nonprofit fundraiser and mobilize your community around causes like mental health—and 100% of the money you raise goes to the nonprofit you are supporting. #mentalhealthawarenessmonth
Setting up @shop. 💁♀️🛍 @Shop is a new and completely shoppable destination curated by the freshest community trends. Stay informed on the latest features and products from Shopping on Instagram and see how other businesses like Barrineau (@shopbarrineau) pop-up on Instagram.
Inspiring through connections between businesses and people. 🎙 On the new podcast Three and a Half Degrees: The Power of Connection (@threeandahalfdegrees), pairs of inspiring entrepreneurs and visionaries share their varying perspectives, values and compelling ideas for the future. The podcast brings together business leaders to share with each other their respective career journeys and the pieces of wisdom they’ve learned along the way. Follow @threeandahalfdegrees for more information, and listen wherever you get your podcasts.
Quiz your fans! 🎉 The quiz sticker is a new interactive sticker in Stories that lets you ask your fans a multiple choice question. Posting a quiz is an easy way to engage with fans, express your creativity and reveal something about your brand. See how well your followers know your brand or share parts of your brand personality today!
Stores and stories. 💥 💬 Vault of Midnight (@vaultofmidnight) is the product of the wonders and excitement that comic books bring. For #FreeComicBookDay, Vault of Midnight stocks their shelves with free comics, host musicians and entertainers and provide space for local artists and businesses to camp out and meet others visiting that day. “Our focus on Instagram is to provide a window into that experience, giving our followers a sense of what it feels like to be in one of our shops and to hang out with the people that make them special,” says the shop's co-owner Nick Yribar. “Comic books are for everybody and we want to show you why.” 📷 by @vaultofmidnight #igbusinessspotlight
Tools for business. Nomad Goods (@nomadgoods) uses Instagram as a lookbook for its accessories fit for the modern adventurer. “New products are announced in real time, we're able to convey the lifestyle, and solidify our brand identity all through this one platform,” says marketing director Chuck Melber. Going on 7 years, their beautifully curated feed continues to show the explorers and Instagram experts behind the brand. “When it comes to ads, test broadly and let the system optimize for you. And when it comes to influencers, reach out to the people who are organically following you before trying to tap into a broader influencer marketplace or ecosystem.” 📷by @nomadgoods #igbusinessspotlight